Analisis Branding Xiomai Pada Toko Online
Abstract
Banyak perusahaan yang bergerak dalam bidang industri perdagangan sudah mulai menggunakan sistem berbasis e-commerce atau mobile commerce dalam melakukan transaksi pembelian dan penjualanya. Ada banyak produk atau branding yang ditawarkan melalui sistem ini. Dari banyaknya branding yang ditawarkan tersebut menyebabkan sulitnya untuk mengetahui nilai dari suatu produk tertentu. Penelitian ini dilakukan untuk membantu menganalisis branding xiomai pada toko online menggunakan metode web mining dan text mining. Aplikasi yang digunakan untuk melakukan analisis dengan metode web mining dan text mining ini dengan menggunakan tools RapidMiner.
Copyright :
Authors who publish their manuscripts in this Journal agree to the following conditions:
The copyright for any article in the Jurnal Bangkit Indonesia by LPPM STT Indonesia Tanjung Pinang is licensed under Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
The author acknowledges that Jurnal Bangkit Indonesia has the right to publish for the first time with a Licence Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License / CC BY-NC-SA 4.0
Authors can enter writings separately, arrange non-exclusive distribution of manuscripts that have been published in this journal into other versions (eg sent to the author's institutional repository, publication in a book, etc.), by acknowledging that the manuscript has been published or the first time in the Jurnal Bangkit Indonesia
Licence :
Jurnal Bangkit Indonesia published under the terms of a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License / CC BY-NC-SA 4.0 This license permits anyone to to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator. If you remix, adapt, or build upon the material, you must license the modified material under identical terms.
