Analisis Tingkat Penerimaan Pengguna Terhadap Fitur-Fitur Facebook Untuk E-Commerce
Abstract
The purpose of this study is to find out and explain Facebook users' responses to e-commerce activities from four sides, namely perceived ease of use, the perceived attitude of use, behavioral problems to use, and the real conditions of using the Facebook system for e-commerce activities in Ambon city. The population in this study were Ambon city residents and 30 people were selected as the study sample. From the results of the analysis obtained the average value of achievement scores for the four sides tested were 83%, 81%, 79%, and 76%, so it can be concluded that the perception of ease of use has a significant positive effect on the attitude of use, then attitudes usage has a significant positive effect on behavior to use, and behavior to use has a significant positive effect on the real conditions of the Facebook system usage.
Copyright :
Authors who publish their manuscripts in this Journal agree to the following conditions:
The copyright for any article in the Jurnal Bangkit Indonesia by LPPM STT Indonesia Tanjung Pinang is licensed under Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
The author acknowledges that Jurnal Bangkit Indonesia has the right to publish for the first time with a Licence Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License / CC BY-NC-SA 4.0
Authors can enter writings separately, arrange non-exclusive distribution of manuscripts that have been published in this journal into other versions (eg sent to the author's institutional repository, publication in a book, etc.), by acknowledging that the manuscript has been published or the first time in the Jurnal Bangkit Indonesia
Licence :
Jurnal Bangkit Indonesia published under the terms of a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License / CC BY-NC-SA 4.0 This license permits anyone to to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator. If you remix, adapt, or build upon the material, you must license the modified material under identical terms.
