Analisis Perencanaan Manajemen Resiko Bisnis Pada Sales Marketing Otomotif
Abstract
An important component of a company's marketing plan for success is a risk management study. This essay aims to conduct a sales and marketing risk management study in the automotive industry, which competes in a dynamic and competitive consumer products market. The study is based on a descriptive contextual approach to analysis, which uses semi-structured interviews and observation of sales and marketing operations. According to the findings, market risk, competitor risk, regulatory risk, technology risk, and operational risk are the main risks that businesses must face in terms of sales and marketing. The article concludes by outlining a risk management strategy that includes discovering, evaluating, minimizing, and monitoring these risks.
Copyright :
Authors who publish their manuscripts in this Journal agree to the following conditions:
The copyright for any article in the Jurnal Bangkit Indonesia by LPPM STT Indonesia Tanjung Pinang is licensed under Attribution-ShareAlike 4.0 International
The author acknowledges that Jurnal Bangkit Indonesia has the right to publish for the first time with a Licence Creative Commons Attribution-ShareAlike 4.0 International License / CC BY-SA 4.0
Authors can enter writings separately, arrange non-exclusive distribution of manuscripts that have been published in this journal into other versions (eg sent to the author's institutional repository, publication in a book, etc.), by acknowledging that the manuscript has been published or the first time in the Jurnal Bangkit Indonesia
Licence :
Jurnal Bangkit Indonesia published under the terms of a Creative Commons Attribution-ShareAlike 4.0 International License / CC BY-SA 4.0 This license permits anyone to copy and redistribute this material in any form or format, compose, modify, and make derivative works of this material for any purpose, including commercial purposes, so long as they include credit to the Author of the original work.
